martes, 23 de octubre de 2012

Samsung Galaxy S III Gets Carbon Footprint Certification In Europe

Samsung’s Galaxy S III is a popular device among consumers, but it’s now well respected among the conservationist types across Europe. Just like its predecessor and the Galaxy Note, the Galaxy S III has achieved a carbon footprint certification across Europe.

Samsung UK announced today that they are the only mobile phone manufacturer to be granted the carbon footprint certification by the UK-based Carbon Trust Certification. The Galaxy S III achieved its lower carbon footprint by implementing a more efficient charger, using fewer raw materials, and reducing emissions during its assembly.

“At Samsung, our philosophy is to ‘design for humans’ and be ‘inspired by nature’. So by design our products are not just smart and easy to use, they also strive to achieve the highest environmental standards,” said Bill Skeates, Head of Sustainability, Samsung Electronics Europe. “Yes, our customers want to own a great smartphone, but they also want to be responsible consumers, and the Galaxy S III helps them to do both. Measuring the carbon footprint helps us to understand the environmental impact of our mobile phones and identify where we can continue to improve. Samsung aims to calculate the carbon footprint for all of its mobile flagship devices.”

Samsung began their journey into eco-friendly manufacturing in 2009 with the Green Management Strategy. Since then, the company has developed “innovative solutions for environmentally friendly products.” As such, the company “reviews the production, usage, and end-of-life disposal of its handsets.”

“The number of mobile devices, like smartphones in use worldwide is growing exponentially, so it’s important that they meet key environmental standards. We are very pleased that Samsung is showing industry leadership here,” said Darran Messem, Managing Director, Certification at the Carbon Trust. “Samsung not only submits its smartphones for independent assessment, but is also taking action to improve the environmental performance of its products.”

Samsung is expected to announce a new 10-inch tablet alongside Google at an Android event next week. The same eco-friendly manufacturing practices will surely be used in the creation of said device. It could be used as a good company image boost for both Samsung and Google.

Estrategia Investimentos S.A.

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